Acceptable Use Policy

1. Scope and Acceptance

This Acceptable Use Policy (“AUP”) governs use of the platform, websites, messaging, email, and related services (the “Services”) provided by Briovela LLC, an Arizona limited liability company (“Briovela,” “we,” “us”). This AUP is binding on each subscribing client (“Client”) and on the Client’s authorized users, staff, and contractors. Clients are responsible for their users’ compliance. This AUP will be incorporated into the Client Service Agreement at launch.

2. Why This Policy Exists: Shared Infrastructure

The Services run on shared sending infrastructure and shared provider relationships (including Stripe for payments, Twilio for SMS/voice, Resend for email, and the mobile carriers). Sender reputation is pooled: one abusive sender can degrade deliverability and provider standing for every Client on the platform. Many rules in this AUP are pass-through obligations from those providers and carriers, and we enforce them accordingly.

3. Prohibited Content and Conduct

You may not use the Services to engage in, promote, or facilitate:

• Illegal activity of any kind, or content that violates applicable law;
• Spam or unsolicited bulk messaging by any channel (SMS, email, voice, social, direct mail);
• Purchased, rented, borrowed, harvested, or appended contact lists — you may only message contacts whose consent you collected yourself and can prove;
• Deceptive practices, including misleading sender identities, false or misleading subject lines or message content, phishing, and impersonation;
• Filter- and detection-evasion techniques, including snowshoeing (spreading volume across numbers/domains to evade detection), intentional misspellings or character substitution to evade content filters, link cloaking to disguise destinations, and rotating identities after enforcement;
• Harassment, threats, or abuse directed at any person, or content that is defamatory or invades privacy;
• Intellectual-property infringement, including unlicensed copyrighted material and counterfeit goods;
• Malware or security abuse, including distributing malicious code, unauthorized access attempts, or interference with the Services;
• High-risk and restricted categories prohibited by Stripe, Twilio, Resend, or the carriers (including, without limitation, illegal substances, weapons, adult content, gambling, get-rich-quick schemes, and third-party debt collection where prohibited).

4. Messaging Rules (SMS / MMS / Voice)

• Consent first. You must obtain express consent before sending marketing messages, and express written consent where the law requires it. You must retain proof of consent and produce it on request.
• Honor opt-outs immediately. STOP and equivalent opt-out requests must be honored immediately and automatically.
• Quiet hours. Marketing messages may only be sent during permitted local hours and in compliance with stricter state rules where applicable.
• No SHAFT content. Carrier rules prohibit SMS content involving sex, hate, alcohol, firearms, and tobacco/vape except in narrowly permitted, age-gated circumstances; we enforce carrier rules as written.
• Accurate campaign registration. Messages must match the use case registered for your A2P 10DLC campaign.

5. Email Rules

• No purchased lists. Only self-collected, provably consented recipients.
• Complaint hygiene. Sustained spam-complaint rates above our automated monitoring thresholds trigger review, throttling, or suspension of sending.
• Authentication required. Sending domains must pass SPF, DKIM, and DMARC; every marketing email must include a working unsubscribe mechanism and your accurate identity and physical address.
• Bounce hygiene. Hard bounces must be suppressed; repeatedly mailing dead addresses is treated as a violation.

6. Sender Onboarding Before Bulk Sending

Before any Client is enabled for bulk messaging or bulk email, the Client must complete sender onboarding: (a) verified business identity; (b) proof of sending-domain ownership; (c) documentation of list-consent provenance (how each list was collected and consented); and (d) acceptance of this AUP. We may decline or limit bulk-sending privileges at our discretion, and we register A2P 10DLC campaigns with carriers on the Client’s behalf based on the information the Client certifies — false certifications are a material breach. Published criteria live in our Customer Vetting page; internal scoring stays internal.

7. Reporting Abuse

Report suspected abuse of the Services — by a Briovela client or anyone else — to security@briovela.com. Include the message or content at issue, sender details, and timestamps where possible. We review all reports and act on validated ones.

8. Enforcement Ladder

Our standard enforcement sequence for violations is graduated:

1. Educate — notify the Client, explain the rule, and require corrective action;
2. Warn — formal written warning with a deadline to remediate;
3. Throttle — reduce sending rates, volumes, or feature access while the issue persists;
4. Suspend — suspend sending channels or the account pending remediation;
5. Terminate — terminate the account for repeated or unremediated violations.

We may skip steps and suspend immediately, without prior notice, for egregious abuse — including illegal content, phishing, malware, threats to persons, or conduct that jeopardizes our carrier or provider relationships. We cooperate with carriers, providers (including Stripe, Twilio, and Resend), and law enforcement in investigating abuse, as permitted by law and our Privacy Policy. See also Platform Safeguards.

9. Provider Policies (Pass-Through)

Customers must also honor the applicable policies of the providers that carry their traffic — including Twilio and CTIA messaging rules, Stripe’s prohibited-business terms, Resend’s sending policies, and mobile carrier requirements.

10. Contact

Briovela LLC
98 S River Dr, Unit 1027, Tempe, AZ 85288-0044
Abuse: security@briovela.com · General: team@briovela.com